Creative Strategist & Art Director

Glenda Lazart, creative strategist and art director

Selected work
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Work

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Design & Craft · 2023

La Ciudad Analítica

#ExperienciaLCA, ICdeBA, 11 March 2023.
Experience designArt directionGraphic designInstallationFilm
La Ciudad Analítica

For the outgoing authors of La Ciudad Analítica, the magazine of ICdeBA, the farewell became a one-day experience across four floors of the institute, designed with the psychoanalysts.

CLIENT
La Ciudad Analítica · ICdeBA
ROLE
Experience design · Art direction · Graphic design · Installation · Film
SCOPE
A one-day experience · Four floors · Signage · Print · Lighting · Event film
TEAM
Made at RITMO, a team of two. Photography by Mar Bernárdez, process footage by Juliana Horo.
PRODUCED
RITMO (independent studio)
YEAR
2023

About

Creative strategist and art director in Buenos Aires, working remotely.

Now

Independent

Since October 2026

2024–26

Senior Art Director, then Studio Lead

Espacio, the in-house studio of Tiempo Company

2017–24

Founder & Creative Director

RITMO, my own studio. Brands, photography and film

AIFor research and prototypes. Each case says what was shot and what was generated.

Trained inPhotography, cinematography, graphic design, audiovisual production and UX/UI.

By handCyanotype, C-41 film developing, screen printing, embroidery and analog collage.

Glenda Lazart, a portrait on film Self-portrait in an arched mirror with a twin-lens film camera Orange amaryllis in bloom, on medium format film A paper collage: a seated figure with blue smoke rising from her head, on an old ledger page A bicycle leaning on a palm tree at the beach A black and white dog looking out, on a blue blanket Glen holding up boxes of Kodak and Cinestill film A pot of stew on the stove next to a glass of red wine A brown dog lying on his bed A strip of half-frame film: Glen with a camera by a truck, and a salt flat A record on the turntable and its sleeve on the floor A film frame washed out in orange light leaks A bougainvillea in full bloom next to a white pergola Glen at a bar, in blue tones A black and white cat in the grass, in black and white Red poppies against a teal sky A small rainbow over wet rock and grass A tabby cat sitting on a yellow checked blanket A cinema marquee lit up at dusk Glen as a child on her bed, with a black cat A waterfall through a red light leak A tabby cat asleep in a stripe of sun, in black and white A Polaroid of Glen holding a VHS tape over her eyes A paper collage on an old vaccination card A grey and white kitten in the grass A hibiscus flower against the sky Two folding chairs in a garden at night, cut by a light leak A tabby cat sitting in a record shelf

Off work

  1. A patio full of plants
  2. Film, from 35mm to Polaroid
  3. Cooking, savory only. I’m terrible at dessert
  4. The Score, on vinyl
  5. Films, lots of them
  6. Skyrim, again
  7. Dogs and cats, always
Selected clients 18
Climate Power en Acción · Boston Red Sox · Washington Wizards · JPMorgan Chase · Blue Cross Blue Shield MA · NeighborHealth · Prince George’s Community College · Mass Cultural Council · Museum of Science · Washington Capitals · Massachusetts 250 · Félix Pago · Verizon Small Business · Metro by T-Mobile · Montgomery County DOT · Isabella Stewart Gardner Museum · New England Botanic Garden · Montgomery History Center ·
Created at Espacio (Tiempo Company).
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